In winter, the sales of winter clothing in central city stores begin to heat up in the cold. For female consumers, the warm and stylish outerwear can be used to add beauty to women of all ages. For businesses, they also attract female customers through different offers. The picture shows a young woman buying winter clothes in a mall in Yancheng. Photo by reporter Wang Yaohui
Recently, the reporter visited our city's major clothing malls and learned that with the temperature drop since winter, the weather is getting colder, and winter clothing has been fully listed. From November 18 to 20, the reporter visited the market on women's clothing consumption fever.
Fashion ladies grab "fresh"
The reporter saw in some clothing markets that fashionable women's enthusiasm for buying trendy clothing is soaring. Women who come to try on clothes to buy are endless, and winter clothing is gradually becoming the main product of shopping malls. "Winter clothes are on sale", "Winter clothes are on the market, welcome to buy ..." On the 18th, the reporter saw similar ads in many clothing stores in our city. Winter is here, and many businesses have bought many new winter clothes, including coats, scarves, cotton coats, and even down jackets, which are placed in a prominent position. The reporter pointed to a brand of tight-fitting sports jackets to ask the store staff for prices. The other party said: "The actual price is 398 yuan, no discount." The reporter noticed that although most of the winter clothing that has just been listed has no discount, there are still many trendy women coming buy.
Differences among consumer groups
During the interview, the reporter found that there is a clear consumer difference in the flow of people choosing winter clothes. Young women under 18 years old, especially female students in school, have a lower proportion, and they are mostly concentrated in more trendy clothing brand stores. Clothing prices It is also relatively cheap. A student named Chen quietly told us, "Classmates like to buy clothes online. Generally, they try them on first in the store. When they are satisfied, write down the clothing brand, article number and size, and then buy them online. The same clothes are cheaper online. Many. "And most of the specialty stores with high brand awareness and clothing are patronized by women over 30 years old. Ms. Qiu, who is buying clothes aside, told reporters: "There are many winter styles this year, and the price is not expensive, so I bought 2 sets at once, and the clothes are comfortable to wear, so it is more suitable to buy them in a physical store." The reporter introduced to reporters that at present, the clothing malls in Longyan are affected by e-commerce, and the sales profits are generally not high. "More is the exchange of price for the amount of money. The clothing market is fiercely competitive. Our store started online and offline at the same time The sale has attracted some female consumers who first order online and then pick up the goods in physical stores, and the business is much better than before. "Said a store manager.
Fashion colors have their own characteristics
Every year's fashion can always become the focus of fashion ladies, and this year is no exception. So what kind of women's clothing is popular in 2014? Insiders introduced: First, clothing with strong Chinese style. The “New China Outfit” introduced at the APEC conference is undoubtedly the most eye-catching, with Chinese elements being applied to the fullest. Second, there are many popular colors this year, including pastel, bright, neutral, gemstone, and metallic. The gemstone color is the most influential, and the gemstone color also has several colors, ranging from cranberry to crimson. Also influential is the soft color system. The first is pink rose. The bright color that has been very popular in recent quarters has reduced its proportion. Red orange and cobalt blue have become the bright color trend this year. In addition, the popular styles of autumn and winter clothing this year are already knee-length, and the sizes of coats, coats and some matching items have also become larger and longer. Therefore, when buying clothing this fall and winter, you should pay attention to buying a long coat or trench coat that shows your personal temperament, or a large scarf with rich colors to embellish yourself. Knitting is the most popular winter clothing in 2014. Many different types and colors of knitted single sweaters return to the catwalk this season, bringing a new look of fashionable knitting. Choose a fashionable knitted sweater, whether it is bright Pure colors, or all kinds of printing, can make you feel happy and warm. In addition, perspective, leather, print, fur are also the most popular fashion elements this year.
Dressing with attention
Apparel experts tell us: To establish your own dress style, only the combination of personal temperament, culture, and style can reflect your personality, and personality is the highest state of clothing; you must fully understand your strengths and weaknesses, and choose the suit Clothes instead of clothes that appeal to you. Buy clothes that match your body, skin tone, and temperament "quick fit", so that you can wear your unique beauty; short women should pay attention to complement each other, do not choose long clothing, sweater skirt is a good match; for the comparison of body For fat women, try not to choose bright colors for winter clothing. They should be mainly dark-colored. You can choose some A-shaped clothes. Don't choose oversized styles. You can wear slim pants. This is more obvious. thin. It can also be paired with bright brooches, necklaces, earrings, and bright scarves, which will not make the dark-colored clothing look monotonous.(Responsible editor: admin)